1- Design

When customers search for a product on search engines, they usually open all the results side by side as tabs and take a quick look at the pages they open. This process creates a decision time of 5 to 15 seconds. During this short process, you need to give your customers some messages through your site design so that they do not close your page and move on to another option. It may be possible to reduce the rate of your customers closing your page with different perceptual details required for trust, quality, institutionality or your sector to make sales.

 

2- Content

The fact that your page content is full, aesthetic, simple and readable within the framework of the trend of the day are important details in terms of your customers perceiving your page as an ideal page. Creating the perception that you are an ideal page will greatly help reduce the rate of your page closing. The more popular and attractive the slides you will use on your home page and the products you will add to the home page showcase are, the more you can increase the review times of customers.

 

3- Logo

Your logo is also important for a certain audience of customers. If you serve a specific sector, having your logo partially describe your business can indicate that you are a specialist and that your business is what the customer is looking for, and can help reduce the abandonment rate of your site.

 

4- Slogan

Placing the slogan you will give from the top title in an area where your customer can read it without reviewing the page will help you capture the customer if you have a successful slogan. Slogans generally contain more messages than the brand name and logo appearance, and they are remembered for a longer period of time.