When customers search for a product on search engines, they usually open all the results side by side as tabs and take a quick look at the pages they open. This process creates a decision time of 5 to 15 seconds. During this short process, you need to give your customers some messages through your site design so that they do not close your page and move on to another option. It may be possible to reduce the rate of your customers closing your page with different perceptual details required for trust, quality, institutionality or your sector to make sales.