• You should have a frequently asked questions section on your e-commerce site and it should be constantly updated and should not be narrow-scoped.

 

• Your company's full name, address information and phone number should be clearly stated on your e-commerce site, this step is one of the important factors that will ensure that customers trust you.

 

• All details regarding purchase and sale should be clearly stated, legal responsibilities should be explained.

 

• Detailed information about the products or services on your site should be provided.

 

• It is very important to have an on-site search engine on your site, customers prefer to use the on-site search engine instead of browsing through the pages one by one to prevent loss of time.

 

• There should be a link to customer service on every page of your e-commerce site, responding to every e-mail your customers send is an indication of the value you give them.

 

• You should immediately send an e-mail to your customers stating that you will get back to them within one business day for their complaint or request e-mails.

 

• Shipping options and descriptions should be given fully on your site. (such as free shipping, additional fee or price depending on distance)

 

• While the design of your e-commerce site should be different from your competitors, excessive design features should not be so heavy that other pages will run slowly.